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Pac-Man1980 · 1980s

Waka-Waka by Candlelight: The Maze That Fed the World

Toru Iwatani looked at a pizza missing a slice and built the first video game character the whole world loved.

The legend is too good not to retell: Toru Iwatani lifted a slice from a pizza and saw a face. Pac-Man was designed as an antidote to the arcade's diet of shooting and war — a game about eating, of all gentle things, built to welcome players who had never touched a joystick. The ghosts were given personalities, names, and colors like characters in a picture book.

It worked beyond anyone's imagining. Pac-Man became the best-selling arcade game of its era and the medium's first true mascot — a character you could put on a lunchbox, a cartoon, a hit song. The maze itself is a small masterpiece of rhythm: the waka-waka of the pellets, the held breath of the power pellet, the glorious reversal when the hunters become the hunted.

There is something deeply cozy about Pac-Man's loop, the way a familiar route through the maze becomes a kind of home. Clear the board, the fruit appears, the maze resets. It is the video game as comfort food — which is only fitting for a hero who is, himself, mostly mouth.